Data from over 11,000 new vehicle shopping intenders show the BMW iX3 EV has strong potential to challenge the Tesla Model Y in China as awareness increases and production capacity expands
Powerful brand
Generous high-tech feature content
Aggressive pricing
Among China EV Intenders
BMW has the Highest Brand Preference
Full-market simulations utilizing shopping intender preferences for over 120 vehicle attributes & features show:
Every BMW iX3 comes standard with a full suite of active safety &
BMW cut the price of the iX3 in January 2021
iX3 is now priced 70k RMB below its pre-sale price, on par with the least expensive gas BMW X3 that lacks the iX3’s tech feature content
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