Competitive Advantage
Market Insight’s patented, award-winning approach has several key advantages over customary quantitative market research methods such as surveys or custom choice models.
| MI’s Unique Approach | Advantage |
|---|---|
| Continuous sampling in real time | No need to wait for “fieldwork” to complete, and not limited to a single point in time |
| Responses are from real shoppers, not paid respondents | Respondents are self-recruited and motivated to provide accurate information |
| Large sample of entire market of consumers | Select any relevant segments with statistical confidence |
| Attribute based questions | Can simulate any hypothetical product’s performance in the marketplace |
| By design, includes a broad range of questions, carefully structured and always available | Eliminates time spent designing questions or programming survey on a case by case basis |
| Pre-built and validated simulation model capable of considering thousands of products | No need to build separate simulators for each study; results are consistent across studies |
| Analysis is available on-demand | Results in minutes to hours, allows for rapid iterations based on initial findings and changing requirements, all on current consumer data |