Competitive Advantage

Market Insight’s patent-pending, award-winning approach has several key advantages over customary quantitative market research methods such as surveys or custom choice models.

Continuous Sampling in Real Time

  • No need to wait for “fieldwork” to complete, and not limited to single point in time

Responses are from Real Shoppers, not paid respondents

  • Respondents are self-recruiting and motivated to provide accurate information

Large Sample of Entire Market of Consumers

  • Sampling plans are unnecessary, mitigates statistical errors, and enables detailed segmentation

Attribute-based questions

  • Can simulate any hypothetical product’s performance in the marketplace

By design includes a Broad Range of questions, carefully structured and Always Available

  • Eliminates time spent designing questions or programming surveys on a case by case basis

Pre-built and Validated Simulation Model capable of considering thousands of products

  • No need to build separate simulators for each study, results are consistent across studies

Analysis is available On-Demand

  • Results in minutes to hours, allows for rapid iterations based on initial findings and changing requirements, all on current consumer data