Market Intelligence Solutions
Consumer preference data collected on MyProductAdvisor (MPA) fuels Market Insight’s “on-demand” intelligence system (MIS).
Shopper Preference Analytics
MPA asks shoppers to provide their strength of preference on a wide range of attributes and features. Analysis of the preference ratings for thousands of shoppers provides valuable insight into the characteristics of the target market. In addition, preferences are analyzed by segment continuously over time.
Predictive Simulation Analysis
MI combines preference data with objective, product specification data using a patented Bayesian statistical model to simulate consumer marketplace behavior. This continually validated process allows exploration of “What-if” scenarios and is used to predict the value of specific attributes or features, and to optimize the balance between select attributes and features in product design.
Preference Share
Preference Share is a fundamental measure of “market share” that is meant to accurately reflect consumer sentiment. This measure quantifies market share impact, free from the effect of near term tactical initiatives.
