The Decision Loom: A Design for Interactive Decision-Making in Organizations

Drawing on a lifetime of experience, Vince Barabba a Market Research Hall of Fame recipient, sets out the four core capabilities that any organization needs to put in place to improve enterprise decision-making. They cover 1) having an ‘Enterprise Mindset that is open to change’, 2) thinking and acting holistically, 3) having an adaptable business design and 4) using the right combination of problem-solving and decision-making methods.

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