Press Releases

The latest MyProductAdvisor.com press releases can be found below.
For additional information or media resources please call 480-212-1701 ext. 223 or email us.

May 7, 2013

Luxury Automobile Shoppers in China Now Prefer Compact SUVs

Real-Time Shopper Preferences Shifting from Sedans to SUVs

Scottsdale, Arizona, USA—Luxury auto shoppers in China prefer Compact SUVs more than any other body type/size of automobile classification.

April 29, 2013

US Auto Shopper Interest in Turbo Diesels Growing

Almost 30% of Auto Shoppers with a Preference for Diesel also Prefer Turbochargers

Scottsdale, Arizona, USA—Luxury auto shoppers in China prefer Compact SUVs more than any other body type/size of automobile classification.

January 29, 2013

Auto Shoppers of All Ages in China use the Internet

Two-Thirds of Shoppers Researching New Automobiles on the Internet Aged 30 or Above

Scottsdale, Arizona, USA—Auto shoppers of all ages in China are using the Internet to make auto buying decisions, according to Market Insight Corporation.

January 14, 2013

Air Filtering System, Remote Control Parking Aid, C-NCAP Star Rating, and Long Wheel Base among Features in New China Auto Advisor

Real time analysis and predictive market simulations available for many China-centric car features

Scottsdale, Arizona, USA—Market Insight Corporation announces that its latest version of the MyProductAdvisor.cn auto advisor is now available to shoppers in China..

January 10, 2013

MyProductAdvisor addresses Hottest Auto Features for US Shoppers

Real time analysis and predictive market simulations available for many new car features

Scottsdale, Arizona, USA—Market Insight Corporation announces that its latest version of MyProductAdvisor is now available to US auto shoppers.

September 12, 2012

Honda CR-V Most Preferred Automobile in September 2012

Real-time Research Shows the Top 10 Most Preferred Auto Models in the US

Scottsdale, Arizona, USA—Although still popular with US female auto shoppers, preference for the “Crossover” body styles have been decreasing as “Sedan” body styles are becoming increasingly popular.

August 22, 2012

Preference for Auto Body Style Shifts for US Female Shoppers

Real-time Research Shows Midsize Sedans Most Preferred in July

Scottsdale, Arizona, USA—Although still popular with US female auto shoppers, preference for the “Crossover” body styles have been decreasing as “Sedan” body styles are becoming increasingly popular.

August 14, 2012

Interest in SUVs Growing among Shoppers in China

Higher Income Households Lead Interest, According to Market Insight Corporation

Scottsdale, Arizona, USA—Among households in China, those with monthly income over RMB20,000 show the strongest interest in SUVs, according to Market Insight Corporation.

June 20, 2012

Spending Limits in China Rise Faster for Female Car Shoppers

Real-time Research Shows Shift in Luxury Consideration by Gender

Palo Alto, California, USA—Market Insight Corporation today revealed that spending limits for new car shoppers in China are rising among females, and stabilizing among males.

April 25, 2012

Consumer Demand for Wi-Fi Enabled Digital Cameras Increasing

Fujifilm, Samsung lead brands with increased interest

Palo Alto, California, USA—Market Insight Corporation today announced that consumer demand for Wi-Fi capabilities in digital cameras continues to increase, particularly in certain brands.

March 22, 2012

Fuel Price Increases impact Consumer Sentiment in the US and China

Real-time Research Shows Differences in each nation’s Consumer Reaction

Palo Alto, California, USA—Market Insight Corporation today announced that increasing fuel prices in the US and China have impacted the preferences of consumers differently in these two nations.

November 16, 2011

Digital Camera Consumers are Willing to Pay More for Nikon

Real-time Consumer Market Research Reveals Shoppers’ Brand and Price Preferences

Palo Alto, California, USA—Market Insight Corporation today reported that U.S. consumers are placing greater importance on “brand” for digital camera purchase decisions. Further, the maximum price that consumers are willing to pay for a digital camera is increasingly influenced by brand.

August 16, 2011

Market Insight Corporation Finds That President Obama’s 54.5 MPG Target “Stretches” Most Consumers

Shoppers expect “fast payback” on vehicle price increases

Palo Alto, California, USA—Market Insight Corporation today revealed that most automobile shoppers will not accept increased vehicle prices associated with the “54.5 mpg” targeted fuel economy initiative.

August 3, 2011

Market Insight Corporation Enhances its Infrastructure in China

Consumer market research company fortifies server platform in support of expansion

Palo Alto, California, USA—Market Insight Corporation announced today it has completed a “next phase enhancement” of its server platform in the People‘s Republic of China. The servers, located in Beijing, host the company‘s Chinese consumer facing portal.

July 13, 2011

Market Insight Corporation Unveils Its Latest “Auto Advisor” for Consumers

Consumers Reveal Preferences for Technology in Autos

Palo Alto, California, USA—Market Insight Corporation today announced it has launched a latest version of auto advisor for its U.S. consumer facing portal, MyProductAdvisor.com (MPA). The new version is enhanced by the addition of technology attributes surrounding the connected car and alternative engine types.

May 24, 2011

Samsung and Kodak camera shoppers are more active in Social Media

Real-Time Consumer Research Company finds Social Media usage patterns among Digital Camera shoppers

Palo Alto, California, USA—Market Insight Corporation today reported that social media usage may differ among shoppers of various camera brands. This insight is based on a sample of over fourteen thousand (14,000) U.S. digital camera shoppers that visited Market Insight’s portal, MyProductAdvisor.com. The real-time consumer data is collected continuously and accessed on-demand.

August 23, 2010

Market Insight (Asia) Limited established to support International Growth

China market drives US based consumer research company to expand

Palo Alto, California, USA—Market Insight Corporation today announced its formation of an Asian based, wholly owned company; Market Insight (Asia) Limited. The Hong Kong based entity establishes Market Insight’s corporate launch point for growth throughout Asia.

March 16, 2010

Market Insight Corporation selects Beijing Tomorrow Consulting for search engine marketing to China’s consumers

Facilitates shopper input for China Consumer Market Research

Palo Alto, California, USA—Market Insight Corporation today announced an agreement with Beijing Tomorrow Management Consulting Corporation. The decision is a key step towards establishing a unique consumer research model in China.

February 10, 2010

MyProductAdvisor.com Reflects Auto Consumer Shifting Sentiment

Consumer Market Research company measures Shoppers’ Preferences

Palo Alto, California, USA—Market Insight Corporation today announced further impacts on shoppers’ brand preferences from Toyota’s major recall, sales suspension, and accompanying media coverage.

February 3, 2010

MyProductAdvisor.com Measures Brand Impact of Toyota Recall

Consumer Market Research company measures Shoppers’ Preferences

Palo Alto, California, USA—Market Insight Corporation today released information measuring some of the first impacts on shoppers’ brand preferences from Toyota’s major recall, sales suspension, and accompanying media coverage.

January 20, 2010

MyProductAdvisor.com Shares Insights Into 3D TV Early Adopters

Consumer Intelligence company measures Shoppers’ Preferences

Palo Alto, California, USA—MyProductAdvisor.com today released results focused on current shoppers who show an early preference for 3D TV. The intelligence originates from a large sample of TV shoppers using the advisor on MyProductAdvisor.com

August 24, 2009

MyProductAdvisor.com Shows Brand Preference for Ford & GM Growing

Consumer Intelligence Company measures Shoppers Preferences

Palo Alto, California, USA—MyProductAdvisor.com today released striking results that bode well for America’s two largest Auto Manufacturers. In July of 2009, shoppers showed a dramatic increase in preferences for Ford and GM over the same measurements in September of 2008.

July 28, 2009

MyProductAdvisor.com Launches Server Platform in China

Consumer Intelligence Company Establishes Strategic Hosting Capability

Palo Alto, California, USA—MyProductAdvisor.com today announced that it has established a server platform in Beijing. The infrastructure is in place to support online access of MyProductAdvisor.com by consumers in the People's Republic of China.

July 21, 2009

MyProductAdvisor.com Launches Enhanced Laptop Shopping Advisor

Reflecting Consumer Insights for the latest Features and Capabilities

Palo Alto, California, USA—MyProductAdvisor.com today announced the launch of its most current Shopping Advisor for Laptop personal computers. The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities. MyProductAdvisor.com offers shoppers an unbiased source that recommends product purchases specifically suited to their needs.

July 14, 2009

MyProductAdvisor.com Finds Plasma Shoppers Open-Minded, But LCD Shoppers Not Shifting

Most plasma shoppers would consider an LCD television, but the favor is not returned

Palo Alto, California, USA—MyProductAdvisor.com today reported that LCD shoppers are more certain about their choice of a display technology than plasma shoppers.

April 22, 2009

MyProductAdvisor.com Predicts Growing Future Demand for TV “Built-in-Networking”

Records Rapid Increase in Consumer Preference for Networking capability

Palo Alto, California, USA—MyProductAdvisor.com today reported that shopper preferences for TV “Built-in Networking” have risen by 50% over the past six months. This trend represents a significant shift, after consumer preference for this capability held steady at a relatively low level for the prior eight months.

April 21, 2009

MyProductAdvisor.com Launches Enhanced Television Shopping Advisor

Reflecting Consumer Insights for the latest TV Features and Capabilities

Palo Alto, California, USA—MyProductAdvisor.com today announced the launch of its most powerful TV Shopping Advisor to date. The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities. MyProductAdvisor.com offers shoppers an unbiased source that recommends product purchases specifically suited to their needs. In turn, Enterprise companies utilize the sophisticated intelligence generated by the preference data collected.

April 14, 2009

MyProductAdvisor.com Discovers New Auto “Wireless Connectivity” Demand Shortfall

Consumer Intelligence Portal exposes weakness in Auto Tech Feature

Palo Alto, California, USA—MyProductAdvisor.com today reported that the expected surge in shopper preference for wireless connectivity in new autos is not occurring. Over the last 8 months, shopper preference for wireless connectivity has continued to lag well behind more traditional convenience features like sunroof and navigation aid.

September 29, 2008

MyProductAdvisor.com Wins AMA’s 2008 EXPLOR Award

Collaboration with GM takes Top Honors for Innovation

Palo Alto, California, USA—MyProductAdvisor.com today announced that, in collaboration with General Motors, it has won the 2008 EXPLOR competition sponsored by the American Marketing Association. EXPLOR is a prestigious award given for “the most innovative uses of technology in applications that advance market research.”