Press Releases
The latest MyProductAdvisor.com press releases can be found below.
For additional information or media resources please call
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Digital Camera Consumers are Willing to Pay More for Nikon
Real-time Consumer Market Research Reveals Shoppers’ Brand and Price Preferences
Palo Alto, California, USA—Market Insight Corporation today reported that U.S. consumers are placing greater importance on “brand” for digital camera purchase decisions. Further, the maximum price that consumers are willing to pay for a digital camera is increasingly influenced by brand.
Market Insight Corporation Finds That President Obama’s 54.5 MPG Target “Stretches” Most Consumers
Shoppers expect “fast payback” on vehicle price increases
Palo Alto, California, USA—Market Insight Corporation today revealed that most automobile shoppers will not accept increased vehicle prices associated with the “54.5 mpg” targeted fuel economy initiative.
Market Insight Corporation Enhances its Infrastructure in China
Consumer market research company fortifies server platform in support of expansion
Palo Alto, California, USA—Market Insight Corporation announced today it has completed a “next phase enhancement” of its server platform in the People‘s Republic of China. The servers, located in Beijing, host the company‘s Chinese consumer facing portal.
Market Insight Corporation Unveils Its Latest “Auto Advisor” for Consumers
Consumers Reveal Preferences for Technology in Autos
Palo Alto, California, USA—Market Insight Corporation today announced it has launched a latest version of auto advisor for its U.S. consumer facing portal, MyProductAdvisor.com (MPA). The new version is enhanced by the addition of technology attributes surrounding the connected car and alternative engine types.
Samsung and Kodak camera shoppers are more active in Social Media
Real-Time Consumer Research Company finds Social Media usage patterns among Digital Camera shoppers
Palo Alto, California, USA—Market Insight Corporation today reported that social media usage may differ among shoppers of various camera brands. This insight is based on a sample of over fourteen thousand (14,000) U.S. digital camera shoppers that visited Market Insight’s portal, MyProductAdvisor.com. The real-time consumer data is collected continuously and accessed on-demand.
Market Insight (Asia) Limited established to support International Growth
China market drives US based consumer research company to expand
Palo Alto, California, USA—Market Insight Corporation today announced its formation of an Asian based, wholly owned company; Market Insight (Asia) Limited. The Hong Kong based entity establishes Market Insight’s corporate launch point for growth throughout Asia.
Market Insight Corporation selects Beijing Tomorrow Consulting for search engine marketing to China’s consumers
Facilitates shopper input for China Consumer Market Research
Palo Alto, California, USA—Market Insight Corporation today announced an agreement with Beijing Tomorrow Management Consulting Corporation. The decision is a key step towards establishing a unique consumer research model in China.
MyProductAdvisor.com Reflects Auto Consumer Shifting Sentiment
Consumer Market Research company measures Shoppers’ Preferences
Palo Alto, California, USA—Market Insight Corporation today announced further impacts on shoppers’ brand preferences from Toyota’s major recall, sales suspension, and accompanying media coverage.
MyProductAdvisor.com Measures Brand Impact of Toyota Recall
Consumer Market Research company measures Shoppers’ Preferences
Palo Alto, California, USA—Market Insight Corporation today released information measuring some of the first impacts on shoppers’ brand preferences from Toyota’s major recall, sales suspension, and accompanying media coverage.
MyProductAdvisor.com Shares Insights Into 3D TV Early Adopters
Consumer Intelligence company measures Shoppers’ Preferences
Palo Alto, California, USA—MyProductAdvisor.com today released results focused on current shoppers who show an early preference for 3D TV. The intelligence originates from a large sample of TV shoppers using the advisor on MyProductAdvisor.com
MyProductAdvisor.com Shows Brand Preference for Ford & GM Growing
Consumer Intelligence Company measures Shoppers Preferences
Palo Alto, California, USA—MyProductAdvisor.com today released striking results that bode well for America’s two largest Auto Manufacturers. In July of 2009, shoppers showed a dramatic increase in preferences for Ford and GM over the same measurements in September of 2008.
MyProductAdvisor.com Launches Server Platform in China
Consumer Intelligence Company Establishes Strategic Hosting Capability
Palo Alto, California, USA—MyProductAdvisor.com today announced that it has established a server platform in Beijing. The infrastructure is in place to support online access of MyProductAdvisor.com by consumers in the People's Republic of China.
MyProductAdvisor.com Launches Enhanced Laptop Shopping Advisor
Reflecting Consumer Insights for the latest Features and Capabilities
Palo Alto, California, USA—MyProductAdvisor.com today announced the launch of its most current Shopping Advisor for Laptop personal computers. The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities. MyProductAdvisor.com offers shoppers an unbiased source that recommends product purchases specifically suited to their needs.
MyProductAdvisor.com Finds Plasma Shoppers Open-Minded, But LCD Shoppers Not Shifting
Most plasma shoppers would consider an LCD television, but the favor is not returned
Palo Alto, California, USA—MyProductAdvisor.com today reported that LCD shoppers are more certain about their choice of a display technology than plasma shoppers.
MyProductAdvisor.com Predicts Growing Future Demand for TV “Built-in-Networking”
Records Rapid Increase in Consumer Preference for Networking capability
Palo Alto, California, USA—MyProductAdvisor.com today reported that shopper preferences for TV “Built-in Networking” have risen by 50% over the past six months. This trend represents a significant shift, after consumer preference for this capability held steady at a relatively low level for the prior eight months.
MyProductAdvisor.com Launches Enhanced Television Shopping Advisor
Reflecting Consumer Insights for the latest TV Features and Capabilities
Palo Alto, California, USA—MyProductAdvisor.com today announced the launch of its most powerful TV Shopping Advisor to date. The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities. MyProductAdvisor.com offers shoppers an unbiased source that recommends product purchases specifically suited to their needs. In turn, Enterprise companies utilize the sophisticated intelligence generated by the preference data collected.
MyProductAdvisor.com Discovers New Auto “Wireless Connectivity” Demand Shortfall
Consumer Intelligence Portal exposes weakness in Auto Tech Feature
Palo Alto, California, USA—MyProductAdvisor.com today reported that the expected surge in shopper preference for wireless connectivity in new autos is not occurring. Over the last 8 months, shopper preference for wireless connectivity has continued to lag well behind more traditional convenience features like sunroof and navigation aid.
MyProductAdvisor.com Wins AMA’s 2008 EXPLOR Award
Collaboration with GM takes Top Honors for Innovation
Palo Alto, California, USA—MyProductAdvisor.com today announced that, in collaboration with General Motors, it has won the 2008 EXPLOR competition sponsored by the American Marketing Association. EXPLOR is a prestigious award given for “the most innovative uses of technology in applications that advance market research.”