Market Insight captures “real-time” shopper preferences through its consumer-facing web site, "MyProductAdvisor.com" (MPA). These insights fuel actionable, timely consumer market intelligence for enterprises.
Companies utilize these unique consumer perspectives and sophisticated predictive simulation to impact product planning, engineering, portfolio management, brand management, marketing, and pricing decisions.
Consumers use the process to guide and assist their buying decisions.
AMA Award Winner:
Best and Most Innovative Technology in Market Research more
“We benefit from the unbiased nature of ‘My Product Advisor’ recommendations, and the loyalty it creates.” more
Market Insight gets a big thumbs up from GM's Executive Director of Global Advanced Vehicle Development more
MPA provides an innovative technology platform that leverages sophisticated consumer market modeling... more
“MyProductAdvisor.com is kind of like having your own online virtual advisor” more
“MyProductAdvisor.com's ability to reach active shoppers provides a continuous stream of powerful...” more
