Project Basis. Clients work with Market Insight Corporation to establish a “scope of work”. Market Insight Corporation (MI) performs the analysis and delivers the results as a report accompanied by detailed discussion, typically within just days. This method of engagement works well for new clients and those who have occasional requirements.

Licensing. Clients gain direct 24/7 access to MI’s on-demand analytics system and are able to run preference views and market simulations on their own using continually collected consumer preference data. The results are immediately available for charting or download, often within minutes of defining the analysis. This engagement method is ideal for clients who have frequent and/or consistent requirements for consumer intelligence, and can devote an appropriate level of internal resources to take full advantage of the on-demand real-time nature of the system.

Regardless of engagement method, the client is not responsible for the cost of recruiting the consumer sample due to Market Insight’s innovative continuous sampling approach.

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