American Marketing Association (AMA’s) EXPLOR Award

Market Insight Corporation, in collaboration with General Motors, was selected as the winner of AMA’s 2008 award for “The most innovative use of technology in applications that advance market research.”

The winning entry, entitled “Online Advisors for Market Intelligence at GM,” describes an innovative method for collecting consumer preference data using online product advisors on MyProductAdvisor.com. Its unique design features and advantage include On-Demand Analysis, Real Shopper Input, Real-Time Portal, Large Samples, and Attribute based Preferences. MyProductAdvisor.com is owned and operated by Market Insight Corporation.

“The system provides the Advanced Vehicle Development group at GM with an unprecedented and timely view of consumer preferences as well as accurate market performance simulations for projected new products. It has guided many major product design and development decisions by allowing us to move directly from consumer research to product design. It is now widely used throughout the corporation,” says Harvey Bell, former Executive Director, Global Advanced Vehicle Development at GM.

“We are honored to be recognized by the AMA for our contribution to GM’s product decision process,” says Rich Falcone, President & CEO, Market Insight Corporation. “The system represents a new paradigm in the capture and analysis of the voice of the consumer.”