What Auto Nation’s Affinity Program has to say...

“At AutoNation’s Affinity Program, we benefit from the unbiased nature of ‘My Product Advisor’ recommendations, and the loyalty it creates. Our Partners gain value from the accuracy of recommendations that prepare casual shoppers to become satisfied buyers,” says Ron Frey, President, AutoNationDirect.
About AutoNationDirect / AutoNation, Inc.
Formed in 2007, AutoNationDirect is an alternative sales channel that enables AutoNation to serve the unique needs of Affinity Groups, Credit Unions and other specialty organizations by providing a customer sales experience outside the traditional dealership. AutoNationDirect customers can work via phone, online or in store with a dedicated Personal Auto Shopper and get the best experience in the business at an attractive price. AutoNation, Inc., headquartered in Fort Lauderdale, Fla., is America's largest automotive retailer and has been named America's Most Admired Automotive Retailer by FORTUNE Magazine in five of the last seven years. A component of the Standard and Poor's 500 Index, AutoNation owns and operates 302 new vehicle franchises in 15 states.