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September 03, 2008
Carmax launches comprehensive used car online recommendation tool.
New web tool can be used to suggest fuel-efficient vehicles

Richmond, Va. Sept. 3, 2008 – CarMax, Inc. (NYSE: KMX) the nation’s largest retailer of used cars, announced the availability of a used car online recommendation tool on carmax.com. The tool is specifically designed to help customers who are just beginning the used car shopping process and who may not know exactly which vehicle they want or need.  The Vehicle Recommendation Tool uses a sophisticated system to translate the customer’s self-identified preferences into a rank-ordered list of recommended vehicles. 

“This new tool will help online used car shoppers navigate through various vehicles so they can begin to narrow down their choices,” said Ann Yauger, director of carmax.com.  “Using this new technology, the Vehicle Recommendation Tool makes it easier for used car shoppers on carmax.com to find the car or truck that best fits their needs.  It could even suggest a vehicle they had not previously considered.”

The Vehicle Recommendation Tool can be used by shoppers looking to include fuel-efficient used cars in their list of possibilities.  Fuel economy is one of the criteria consumers can use to build their lists in addition to other important criteria, such as vehicle type, usage, year and price.

To access the used car online vehicle recommendation tool follow these steps:

• Visit http://www.carmax.com, click the research tab.
• Click on Vehicle Recommendation Tool and answer the questions based on personal preferences.
• Click the Recommendations button and watch your personalized recommendations display with comprehensive vehicle information and photos.
• Begin searching the CarMax inventory for availability of recommended used cars.

The CarMax used car online recommendation tool was developed by the creators of MyProductAdvisor.com, a service which provides unbiased product recommendations based on individual preferences.  “Our core business was founded in the consumer automotive industry,” said Dick Smallwood, CEO of Market Insight Corporation. “We are proud to enhance the selection process for CarMax shoppers.”

The CarMax website can be used to research information on vehicles of various makes and models.  Online shoppers can search the company’s inventory of more than 25,000 new and used cars.  The website showcases vehicles with multiple photos, a no-haggle price, and information on features, options, fuel economy and customer reviews.  Visits to carmax.com continue to increase and approximately 70 percent of in-store customers visit the website before coming to the store.

About CarMax
CarMax, a FORTUNE500 company and one of the FORTUNE 2008 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars.  Headquartered in Richmond, Va., CarMax currently operates 98 used car superstores in 46 markets.  The CarMax consumer offer provides our customers the opportunity to shop for vehicles the way they shop for items at other national retailers, and it is structured around four customer benefits: low, no-haggle prices; a broad selection; high quality vehicles; and customer-friendly service.  During the twelve months ended February 29, 2008, the company retailed 377,244 used vehicles and sold 222,406 wholesale vehicles at its in-store auctions.  For more information, access the CarMax website at http://www.carmax.com.

About MyProductAdvisor.com (Market Insight Corporation)
MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers.  This online service empowers shoppers through a process that gathers their preferences for specific product attributes.  MyProductAdvisor.com delivers unbiased buying recommendations to the shopper, and the preferences it collects fuel a powerful consumer intelligence system.  Enterprise companies utilize the intelligence as a unique measure of shifting consumer sentiment.  Market Insight Corporation, the company behind MyProductAdvisor.com, was established in 2003, and is led by recognized industry executives.  The company is based in Palo Alto, California, USA.
www.myproductadvisor.com        www.marketinsightcorp.com

Contact:
media.relations@myproductadvisor.com
(650) 320-8222 ext. 223