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March 25, 2008
PCWorld.com & Market Insight Corp Launch “Co-Branded”
Shopping Advisor For Digital Cameras, Laptops & Televisions
Alliance Prepares Consumers & Enhances Enterprise Market Intelligence

Palo Alto, California, USA   March 25, 2008 – PCWorld.com & Market Insight Corporation today announced the availability of a co-branded application that enhances shopping on PCWorld.com.  “As the Web’s trusted resource for management-level buyers of technology products, PC World embraces Market Insight’s promise of unbiased, ranked recommendations for consumers,” says David Lake, Business Development Manager of PC World & Macworld.  “Market Insight’s consumer-facing presence, www.myproductadvisor.com, complements PCWorld.com’s award-winning Web site.  Their innovative Advisors provide expanded product awareness for the vast number of consumers who utilize our online services.” 

Market Insight has been providing unique, high value consumer intelligence to U.S. based corporate enterprises since 2003.  “Market Insight is proud to be part of the Web’s flagship resource for buyers and users of technology products”, says Dick Smallwood, CEO of Market Insight.  “MyProductAdvisor.com helps guide consumers to informed decisions, and fuels a very large database of intelligence that powers our market analysis and product guidance.  PCWorld.com’s selection of MyProductAdvisor.com as a tool for consumers and marketers is a testimony to the unique value we have established in the marketplace.”

About PCWorld.com
PCWorld.com is the Web's trusted resource for management-level buyers and users of technology products, reaching an average of 8.5 million unique visitors per month (HitBox, Oct - Dec 2007). The recently-redesigned site offers quick access to authoritative reviews of technology products, the most current product pricing information, continuously updated news, an extensive library of downloads including carefully evaluated freeware and shareware, interactive tools, and free e-newsletters. The winner of the 2004 & 2005 Jesse H. Neal Awards for Best Web Site, PCWorld.com helps Tech-Savvy Managers plan, buy, use, and integrate technology products and services for work and home alike.

About MyProductAdvisor.com (Market Insight Corporation)
MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers.  This online service empowers shoppers through a process that gathers their preferences for specific product attributes.  MyProductAdvisor.com delivers unbiased buying recommendations to the shopper, and the preferences it collects fuel a powerful consumer intelligence system.  Enterprise companies utilize the intelligence as a unique measure of shifting consumer sentiment.  Market Insight Corporation, the company behind MyProductAdvisor.com, was established in 2003, and is led by recognized industry executives.  The company is based in Palo Alto, California, USA.
www.myproductadvisor.com        www.marketinsightcorp.com

Contact:
media.relations@myproductadvisor.com
(650) 320-8222 ext. 223