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April 22, 2009
MyProductAdvisor.com Predicts Growing Future Demand for TV “Built-in-Networking”
Records Rapid Increase in Consumer Preference for Networking capability

Palo Alto, California, USA  April 22, 2009 – MyProductAdvisor.com today reported that shopper preferences for TV “Built-in Networking” have risen by 50% over the past six months.  This trend represents a significant shift, after consumer preference for this capability held steady at a relatively low level for the prior eight months. 

“Our Consumer facing web site acts as a real-time portal into the minds of consumers”, said Rich Falcone, President of MyProductAdvisor.com’.  “Shifts in consumer sentiment are captured as they happen, as part of a process that measures active, in-market shoppers, on a 24 x 7 basis.”

“Built-in Networking” is defined as containing either Ethernet or built-in Wi-Fi that allows connection of the TV to a home network for streaming media from a PC or storage device.  While demand is increasing, this capability still lags convenience features such as universal remote control, but trends suggest a shift in demand in coming months.

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About MyProductAdvisor.com (Market Insight Corporation)
MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers.  This online service empowers shoppers through a process that gathers their preferences for specific product attributes.  MyProductAdvisor.com delivers unbiased buying recommendations to the shopper, and the preferences it collects fuel a powerful consumer intelligence system.  Enterprise companies utilize the intelligence as a unique measure of shifting consumer sentiment.  Market Insight Corporation, the company behind MyProductAdvisor.com, was established in 2003, and is led by recognized industry executives.  The company is based in Palo Alto, California, USA.
www.myproductadvisor.com        www.marketinsightcorp.com

Contact:
media.relations@myproductadvisor.com
(650) 320-8222 ext. 223