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April 14, 2009
MyProductAdvisor.com Discovers New Auto “Wireless Connectivity” Demand Shortfall
Consumer Intelligence Portal exposes weakness in Auto Tech Feature

Palo Alto, California, USA  April 14, 2009 – MyProductAdvisor.com today reported that the expected surge in shopper preference for wireless connectivity in new autos is not occurring.  Over the last 8 months, shopper preference for wireless connectivity has continued to lag well behind more traditional convenience features like sunroof and navigation aid.

“The trends we interpret are derived from the preferences of real, in-market shoppers”, says Rich Falcone, President of MyProductAdvisor.com.  “Our next generation platform uncovers meaningful intelligence, which in this case, is an early warning sign for manufacturers and dealers alike.  It allows us to identify trends, and more importantly predict shifts in consumer sentiment.”

MyProductAdvisor.com won the prestigious 2008 EXPLOR award recognizing “the most innovative use of technology in applications that advance market research”. 

About MyProductAdvisor.com (Market Insight Corporation)
MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers.  This online service empowers shoppers through a process that gathers their preferences for specific product attributes.  MyProductAdvisor.com delivers unbiased buying recommendations to the shopper, and the preferences it collects fuel a powerful consumer intelligence system.  Enterprise companies utilize the intelligence as a unique measure of shifting consumer sentiment.  Market Insight Corporation, the company behind MyProductAdvisor.com, was established in 2003, and is led by recognized industry executives.  The company is based in Palo Alto, California, USA.
www.myproductadvisor.com        www.marketinsightcorp.com

Contact:
media.relations@myproductadvisor.com
(650) 320-8222 ext. 223