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Press Releases and News
The latest MyProductAdvisor.com press releases can be found below. For additional information or media resources please call
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March 16, 2010
Market Insight Corporation selects Beijing Tomorrow Consulting for search engine marketing to China’s consumers
Facilitates shopper input for China Consumer Market Research

Palo Alto, California, USA  March 16 , 2010 –Market Insight Corporation today announced an agreement with Beijing Tomorrow Management Consulting Corporation.  The decision is a key step towards establishing a unique consumer research model in China. 
read more >


February 10, 2010
MyProductAdvisor.com Reflects Auto Consumer Shifting Sentiment
Consumer Market Research company measures Shoppers’ Preferences
Palo Alto, California, USA  February 10, 2010 –Market Insight Corporation today announced further impacts on shoppers’ brand preferences from Toyota’s major recall, sales suspension, and accompanying media coverage.
read more >


February 3, 2010
MyProductAdvisor.com Measures Brand Impact of Toyota Recall
Consumer Market Research company measures Shoppers’ Preferences
Palo Alto, California, USA  February 3, 2010 –Market Insight Corporation today released information measuring some of the first impacts on shoppers’ brand preferences from Toyota’s major recall, sales suspension, and accompanying media coverage.
read more >


January 20, 2010
MyProductAdvisor.com Shares Insights Into 3D TV Early Adopters
Consumer Intelligence company measures Shoppers’ Preferences
Palo Alto, California, USA  January 20, 2010 – MyProductAdvisor.com today released results focused on current shoppers who show an early preference for 3D TV.  The intelligence originates from a large sample of TV shoppers using the advisor on MyProductAdvisor.com.
read more >


August 24 , 2009
MyProductAdvisor.com Shows Brand Preference for Ford & GM Growing
Consumer Intelligence Company measures Shoppers Preferences
Palo Alto, California, USA August 24, 2009 – MyProductAdvisor.com today released striking results that bode well for America’s two largest Auto Manufacturers.  In July of 2009, shoppers showed a dramatic increase in preferences for Ford and GM over the same measurements in September of 2008. read more >


July 28, 2009
MyProductAdvisor.com Launches Server Platform in China
Consumer Intelligence Company Establishes Strategic Hosting Capability
Palo Alto, California, USA  July 28, 2009 – MyProductAdvisor.com today announced that it has established a server platform in Beijing.  The infrastructure is in place to support online access of MyProductAdvisor.com by consumers in the People's Republic of China.
read more >


July 21, 2009
MyProductAdvisor.com Launches Enhanced Laptop Shopping Advisor
Reflecting Consumer Insights for the latest Features and Capabilities
Palo Alto, California, USA  July 21, 2009 – MyProductAdvisor.com today announced the launch of its most current Shopping Advisor for Laptop personal computers.  The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities.  MyProductAdvisor.com offers shoppers an unbiased source that recommends product purchases specifically suited to their needs. 
read more >


July 14, 2009
MyProductAdvisor.com Finds Plasma Shoppers Open-Minded, But LCD Shoppers Not Shifting
Most plasma shoppers would consider an LCD television, but the favor is not returned
Palo Alto, California, USA  July 14, 2009 – MyProductAdvisor.com today reported that LCD shoppers are more certain about their choice of a display technology than plasma shoppers.  read more >


April 22, 2009
MyProductAdvisor.com Predicts Growing Future Demand for TV “Built-in-Networking”
Records Rapid Increase in Consumer Preference for Networking capability
Palo Alto, California, USA  April 22, 2009 – MyProductAdvisor.com today reported that shopper preferences for TV “Built-in Networking” have risen by 50% over the past six months.  This trend represents a significant shift, after consumer preference for this capability held steady at a relatively low level for the prior eight months. read more >


April 21, 2009
MyProductAdvisor.com Launches Enhanced Television Shopping Advisor
Reflecting Consumer Insights for the latest TV Features and Capabilities

Palo Alto, California, USA  April 21, 2009 – MyProductAdvisor.com today announced the launch of its most powerful TV Shopping Advisor to date.  The “Advisor” is a real-time intelligence portal, measuring consumer preference for product features and capabilities.  MyProductAdvisor.com offers shoppers an unbiased source that recommends product purchases specifically suited to their needs.  In turn, Enterprise companies utilize the sophisticated intelligence generated by the preference data collected. read more >


April 14, 2009
MyProductAdvisor.com Discovers New Auto “Wireless Connectivity” Demand Shortfall
Consumer Intelligence Portal exposes weakness in Auto Tech Feature
Palo Alto, California, USA  April 14, 2009 – MyProductAdvisor.com today reported that the expected surge in shopper preference for wireless connectivity in new autos is not occurring.  Over the last 8 months, shopper preference for wireless connectivity has continued to lag well behind more traditional convenience features like sunroof and navigation aid.  read more >


September 29, 2008
MyProductAdvisor.com Wins AMA’s 2008 EXPLOR Award
Collaboration with GM takes Top Honors for Innovation

Palo Alto, California, USA   September 29, 2008 – MyProductAdvisor.com today announced that, in collaboration with General Motors, it has won the 2008 EXPLOR competition sponsored by the American Marketing Association.  EXPLOR is a prestigious award given for “the most innovative uses of technology in applications that advance market research.”  read more >


September 3, 2008
Carmax launches comprehensive used car online recommendation tool.
New web tool can be used to suggest fuel-efficient vehicles.

Richmond, Va. Sept. 3, 2008 – CarMax, Inc. the nation’s largest retailer of used cars, announced the availability of a used car online recommendation tool on carmax.com. The tool is specifically designed to help customers who are just beginning the used car shopping process and who may not know exactly which vehicle they want or need.  The Vehicle Recommendation Tool uses a sophisticated system to translate the customer’s self-identified preferences into a rank-ordered list of recommended vehicles. read more >


May 26, 2008
Market Insight Corporation Finds Gender Brand Preferences in Digital Camera Market
Palo Alto, California, USA   May 26, 2008 – Market Insight Corporation today announced recent consumer intelligence research findings for the digital camera market.  Market Insight found that female digital camera shoppers preferred Kodak and Olympus more than male digital camera shoppers. read more >


March 25, 2008
PCWorld.com & Market Insight Corp Launch “Co-Branded” Shopping Advisor For Digital Cameras, Laptops & Televisions
Palo Alto, California, USA   March 25, 2008 – PCWorld.com & Market Insight Corporation today announced the availability of a co-branded application that enhances shopping on PCWorld.com.  “As the Web’s trusted resource for management-level buyers of technology products, PC World embraces Market Insight’s promise of unbiased, ranked recommendations for consumers,” says David Lake, Business Development Manager of PC World & Macworld.  “Market Insight’s consumer-facing presence, www.myproductadvisor.com, complements PCWorld.com’s award-winning Web site. read more >


August 13, 2007
Market Insight Corporation Launches
“Consumer Auto Advisor” for Shoppers in CHINA

Palo Alto, California, USA August 13, 2007 – Market Insight Corporation today announced that it is introducing a Chinese version of its domestic consumer-facing web site, www.MyProductAdvisor.com The version is targeted at shoppers in mainland China, and is designed to collect critical information on buyer preferences from qualified consumers. read more >

 
 
       
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